The Ferrari of Los Gatos Story

Brian Burnett and Richard Rivoir had a dream.  They wanted to sell Ferrari’s.  The Silicon Valley business they started in 1976 became the best-known Ferrari dealership in the world.

This blog tells the story of Ferrari of Los Gatos and corresponds with a book that is a work in progress. If you have a Ferrari of Los Gatos memory, please share it here.

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Below you’ll find the first post to start the Ferrari of Los Gatos story.

How Can the Average Man Afford a Ferrari?

To car enthusiasts, Ferrari is well known. For everyone else, hearing the word gets their attention, and the sound of an approaching Ferrari will turn their head regardless of age or gender. Combined with its distinctive red color, they’re hooked until the engine can no longer be heard and the red blur has faded into […]

Formula One Racing and Life As Seen by a Dog

Something magical takes place this week. On Friday, Garth Stein’s novel The Art of Racing in the Rain is coming to the big screen. This is a movie everyone should see. Lead actor Milo Ventimiglia said, “The making of the movie was like leaves falling on the ground, all landing gently in place and creating […]

The Great Walkout Almost Killed the Company

Enzo Ferrari had a strong personality and a peculiar way of dealing with people when they didn’t see eye-to-eye with him. It went something like, “If you don’t like it here or the way I’m doing things, you’re free to do it your way, but somewhere else.” Enzo used this tactic with Ferruccio Lamborghini, and […]