The Ferrari of Los Gatos Story

Brian Burnett and Richard Rivoir had a dream.  They wanted to sell Ferrari’s.  The Silicon Valley business they started in 1976 became the best-known Ferrari dealership in the world.

This blog tells the story of Ferrari of Los Gatos and corresponds with a book that is a work in progress. If you have a Ferrari of Los Gatos memory, please share it here.

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Below you’ll find the first post to start the Ferrari of Los Gatos story.

Buying the Most Expensive Car in the World Made Easy

One car dealership is not just like another, and Ferrari of Los Gatos succeeded by differentiating itself from other Ferrari dealerships. While some dealerships created a perception that a buyer must have the purchase price in cash, Ferrari of Los Gatos stood out in the marketplace by claiming that anyone could afford a Ferrari. Owners […]

1956 Ford Victoria 2 Door

A Hot Rod Legend’s Amazing Stories Hit the Airwaves

The 1960s Pasadena, CA car scene was mind-blowing! The streets were filled with Ferraris, Lambos, Cads, Lincolns, Avantis, Rolls, Bentleys, Corvettes, Mercedes, BMWs, and T-Birds. As an actor at the Pasadena Playhouse, Jonnie King lived in the dorms off Colorado Boulevard, the main cruising street for the awesome cars. In 1963, when he left Pasadena […]

Logo for Jonnie King's Hall of Fame Legends website