Below are stories and pictures from our readers. If you have a story or photo from Ferrari of Los Gatos, or another classic car story or photo, please visit our Share Your Story page to submit it.
Brian Burnett and Richard Rivoir had a dream. They wanted to sell Ferrari’s. The Silicon Valley business they started in 1976 became the best-known Ferrari dealership in the world.
This blog tells the story of Ferrari of Los Gatos and corresponds with a book that is a work in progress. If you have a Ferrari of Los Gatos memory, please share it here.
If you’ve visited our site before, and want to skip to the most recent post, click Read Most Recent. Or, click Never Miss A Post and we’ll make it even easier. You’ll get each story delivered automatically to your email inbox.
Below you’ll find the first post to start the Ferrari of Los Gatos story.
Ferrari dealers spent years creating the perception only the rich and famous could own one of Enzo’s cars. Most of the dealers had other successful dealerships but enjoyed the status of having a Ferrari dealership, even if they only sold a few cars a year. They all shared the motto: If you can’t pay cash, […]
One car dealership is not just like another, and Ferrari of Los Gatos succeeded by differentiating itself from other Ferrari dealerships. While some dealerships created a perception that a buyer must have the purchase price in cash, Ferrari of Los Gatos stood out in the marketplace by claiming that anyone could afford a Ferrari. Owners […]
The 1960s Pasadena, CA car scene was mind-blowing! The streets were filled with Ferraris, Lambos, Cads, Lincolns, Avantis, Rolls, Bentleys, Corvettes, Mercedes, BMWs, and T-Birds. As an actor at the Pasadena Playhouse, Jonnie King lived in the dorms off Colorado Boulevard, the main cruising street for the awesome cars. In 1963, when he left Pasadena […]