The FLG Story

The Rise & Fall of an Iconic Car Dealership

The FLG Story

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The Muscle Cars of Ferrari of Los Gatos

by Team FLG

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I lived in Silicon Valley from 1988 to 1991 and remember going there many times on the way to Santa Cruz. I took a Ferrari 308 GTS for a spin there once. The biggest memory I have is they used to rebuild muscle cars from scratch and take Polaroids of the rebuilds in a book […]

1970 Chevrolet Chevelle
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Ford vs. Ferrari Advance Film Review

by Jim Ciardella

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The movie, Ford v Ferrari, debuts on the big screen Friday, November 15, 2019. As a guest of the Peterson Auto Museum, Wallace Wyss had the opportunity to attend a preview of the movie a few days before its official opening. Here is a reprint of his review courtesy of Mike Gulett from mycarquest.com. By Wallace […]

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Think Big – Thought Ettore Bugatti

by Jim Ciardella

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So he did – but his timing was off. In retrospect, I gotta hand it to car builder Ettore Bugatti because not only did he build cars that ended up winning 1000 races, but for a while, he built the world’s most expensive car. By Wallace Wyss The car was called the Bugatti Type 41 […]

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About the Author


Jim Ciardella PortraitJim Ciardella is a storyteller, Ferrari owner & club member, and native Californian.  Born and raised in Palo Alto, he grew up in the heart of Silicon Valley and witnessed the dot.com boom and the changes it created. And he heard incredible stories, some of which he believes deserve to be told.

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The FLG Story
The Rise and Fall of an Iconic Car Dealership The Ferrari of Los Gatos Story Logo

About Ferrari of Los Gatos


Ferrari of Los Gatos painted on glass window of original dealershipBrian Burnett and Richard Rivoir shared a dream that changed their lives, helped create the North American market for Ferrari, and put Los Gatos, California on the map. The Silicon Valley business they started in 1976 became the best-known Ferrari dealership in the world.

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©2021 Jim Ciardella. Portions ©2021 The Counseling Consultant, Used by Permission. This website is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by Ferrari N.V., or any of its subsidiaries or its affiliates. All product and company names mentioned on this website are the registered trademarks of their original owners. The mention or use of any trade name or trademark in this website is for identification, reference and educational purposes only and does not imply any association with the trademark holder of their product brand.