The FLG Story

The Rise & Fall of an Iconic Car Dealership

The FLG Story

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    Talacrest Classic Ferrari Book

    by Team FLG

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    Thank you for the Ferrari stories. There is a well documented book written recently by John Collins. The title is TALACREST CLASSIC FERRARI – Dealing in Dreams, and it is published by Ginger Beer Promotions Ltd. The book is available for purchase directly through TALACREST. Submitted by Adam

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    Your Blog Brings Back Many Memories

    by Team FLG

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    I just discovered your Ferrari of Los Gatos Blog and want you to know how much I’ve enjoyed reading it. It revives many memories. I moved to California in July ’78 and by February ’79 had purchased my first Ferrari (a 250GTE), joined the Ferrari club (at that time the FOC), and started participating in […]

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    Our First Ferrari

    by Team FLG

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    I grew up in California, and with that came the requisite love of cars that most boys out there develop. The weather and the lifestyle led to pretty good car spotting on the roads, and having a Dad who loved cars also helped. In 1984 I was 10 years old and completely hooked on Ferrari’s. […]

    Read More » | | Category: Your Pictures & Stories

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    • Brian on Horse and Car Racing—The Exciting Sport of Kings
    • Jim Ciardella on Addicted Customers and a Love Affair with a Car

    About the Author


    Jim Ciardella PortraitJim Ciardella is a storyteller, Ferrari owner & club member, and native Californian.  Born and raised in Palo Alto, he grew up in the heart of Silicon Valley and witnessed the dot.com boom and the changes it created. And he heard incredible stories, some of which he believes deserve to be told.

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    The FLG Story
    The Rise and Fall of an Iconic Car Dealership The Ferrari of Los Gatos Story Logo

    About Ferrari of Los Gatos


    Ferrari of Los Gatos painted on glass window of original dealershipBrian Burnett and Richard Rivoir shared a dream that changed their lives, helped create the North American market for Ferrari, and put Los Gatos, California on the map. The Silicon Valley business they started in 1976 became the best-known Ferrari dealership in the world.

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    ©2022 Jim Ciardella. Portions ©2022 The Counseling Consultant, Used by Permission. This website is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by Ferrari N.V., or any of its subsidiaries or its affiliates. All product and company names mentioned on this website are the registered trademarks of their original owners. The mention or use of any trade name or trademark in this website is for identification, reference and educational purposes only and does not imply any association with the trademark holder of their product brand.