The FLG Story

The Rise & Fall of an Iconic Car Dealership

The FLG Story

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    Jim Ciardella

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    Ford vs. Ferrari Advance Film Review

    by Jim Ciardella

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    The movie, Ford v Ferrari, debuts on the big screen Friday, November 15, 2019. As a guest of the Peterson Auto Museum, Wallace Wyss had the opportunity to attend a preview of the movie a few days before its official opening. Here is a reprint of his review courtesy of Mike Gulett from mycarquest.com. By Wallace […]

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    Think Big – Thought Ettore Bugatti

    by Jim Ciardella

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    So he did – but his timing was off. In retrospect, I gotta hand it to car builder Ettore Bugatti because not only did he build cars that ended up winning 1000 races, but for a while, he built the world’s most expensive car. By Wallace Wyss The car was called the Bugatti Type 41 […]

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    Time Moves On and So Do Famous Car Dealers

    by Jim Ciardella

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    The corner of East Main and Pageant Way in Los Gatos, California has been home to an automobile dealership since the 1920s when Spotswood Dodge moved in. Ferrari of Los Gatos occupied the space from the mid-70s through the mid-90s, followed by Silicon Valley Auto Group, and Los Gatos Luxury Cars. 66 East Main Street […]

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    About the Author


    Jim Ciardella PortraitJim Ciardella is a storyteller, Ferrari owner & club member, and native Californian.  Born and raised in Palo Alto, he grew up in the heart of Silicon Valley and witnessed the dot.com boom and the changes it created. And he heard incredible stories, some of which he believes deserve to be told.

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    The FLG Story
    The Rise and Fall of an Iconic Car Dealership The Ferrari of Los Gatos Story Logo

    About Ferrari of Los Gatos


    Ferrari of Los Gatos painted on glass window of original dealershipBrian Burnett and Richard Rivoir shared a dream that changed their lives, helped create the North American market for Ferrari, and put Los Gatos, California on the map. The Silicon Valley business they started in 1976 became the best-known Ferrari dealership in the world.

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    ©2021 Jim Ciardella. Portions ©2021 The Counseling Consultant, Used by Permission. This website is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by Ferrari N.V., or any of its subsidiaries or its affiliates. All product and company names mentioned on this website are the registered trademarks of their original owners. The mention or use of any trade name or trademark in this website is for identification, reference and educational purposes only and does not imply any association with the trademark holder of their product brand.