The FLG Story

The Rise & Fall of an Iconic Car Dealership

The FLG Story

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    Jim Ciardella

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    How Can the Average Man Afford a Ferrari?

    by Jim Ciardella

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    To car enthusiasts, Ferrari is well known. For everyone else, hearing the word gets their attention, and the sound of an approaching Ferrari will turn their head regardless of age or gender. Combined with its distinctive red color, they’re hooked until the engine can no longer be heard and the red blur has faded into […]

    Read More » | | Category: The Ferrari of Los Gatos Story

    Formula One Racing and Life As Seen by a Dog

    by Jim Ciardella

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    Something magical takes place this week. On Friday, Garth Stein’s novel The Art of Racing in the Rain is coming to the big screen. This is a movie everyone should see. Lead actor Milo Ventimiglia said, “The making of the movie was like leaves falling on the ground, all landing gently in place and creating […]

    Read More » | | Category: The Ferrari of Los Gatos Story

    The Great Walkout Almost Killed the Company

    by Jim Ciardella

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    Enzo Ferrari had a strong personality and a peculiar way of dealing with people when they didn’t see eye-to-eye with him. It went something like, “If you don’t like it here or the way I’m doing things, you’re free to do it your way, but somewhere else.” Enzo used this tactic with Ferruccio Lamborghini, and […]

    Read More » | | Category: The Ferrari of Los Gatos Story

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    About the Author


    Jim Ciardella PortraitJim Ciardella is a storyteller, Ferrari owner & club member, and native Californian.  Born and raised in Palo Alto, he grew up in the heart of Silicon Valley and witnessed the dot.com boom and the changes it created. And he heard incredible stories, some of which he believes deserve to be told.

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    The FLG Story
    The Rise and Fall of an Iconic Car Dealership The Ferrari of Los Gatos Story Logo

    About Ferrari of Los Gatos


    Ferrari of Los Gatos painted on glass window of original dealershipBrian Burnett and Richard Rivoir shared a dream that changed their lives, helped create the North American market for Ferrari, and put Los Gatos, California on the map. The Silicon Valley business they started in 1976 became the best-known Ferrari dealership in the world.

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    ©2022 Jim Ciardella. Portions ©2022 The Counseling Consultant, Used by Permission. This website is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by Ferrari N.V., or any of its subsidiaries or its affiliates. All product and company names mentioned on this website are the registered trademarks of their original owners. The mention or use of any trade name or trademark in this website is for identification, reference and educational purposes only and does not imply any association with the trademark holder of their product brand.