The Ferrari of Los Gatos Story

Brian Burnett and Richard Rivoir had a dream.  They wanted to sell Ferrari’s.  The Silicon Valley business they started in 1976 became the best-known Ferrari dealership in the world.

This blog tells the story of Ferrari of Los Gatos and corresponds with a book that is a work in progress. If you have a Ferrari of Los Gatos memory, please share it here.

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Below you’ll find the first post to start the Ferrari of Los Gatos story.

Ferrari 340 Mexico Saved by a Bearing from Heaven

In his memoir, Maserati At Heart, Ermanno Cozza tells the story of Antonio Reggiani, a skilled Ferrari engineer, and carburetor specialist. Just before the 1952 Mexican Carrera Panamerican border-to-border race, mechanics discovered Alberto Ascari’s Ferrari 340 Mexico Vignale Berlinetta (S/N 0226AT) needed a new transmission bearing. On February 13, 2019, our post titled, This Ferrari […]

Photo by Chris Cooper

Playboy Takes Last Ride in a Ferrari

Where are the modern-day playboys? They don’t stand out as much as they did in the 1950s. It’s not politically correct nowadays. Story by Wallace Wyss Porfirio Rubirosa was born in the Dominican Republic in 1909. He didn’t come from money yet ended up with homes in Paris and Palm Beach. Polo and racing were […]

Addicted Customers and a Love Affair with a Car

You could say some Ferrari of Los Gatos customers were addicted. They had a love affair with the car, and it became their non-romantic mistress. One customer bought, sold, and traded two or three Ferraris a week regularly. If you had unlimited resources and an open checkbook, Ferraris could satisfy the urge to indulge in […]