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Brian Burnett and Richard Rivoir had a dream. They wanted to sell Ferrari’s. The Silicon Valley business they started in 1976 became the best-known Ferrari dealership in the world.
This blog tells the story of Ferrari of Los Gatos and corresponds with a book that is a work in progress. If you have a Ferrari of Los Gatos memory, please share it here.
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Below you’ll find the first post to start the Ferrari of Los Gatos story.
All it takes is one car to change the history of the automotive industry. Consider the 1932 Ford V8. Its launch created the American hot rod subculture. Sometimes called a street rod, a hot rod is a classic American car with an oversized engine customized for speed. The term “rod” refers to the connecting rods […]
Bill Harrah collected cars. He also owned Harrah’s Hotel and Casino’s, Harrah’s Automobile Collection (H.A.C.), and Modern Classic Motors (MCM). He formed MCM to sell three specific car makes Ferrari, Rolls Royce, and Jaguar. As the US West Coast Ferrari distributor, MCM granted a dealer license to Brian Burnett and Richard Rivoir to start Ferrari […]