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Brian Burnett and Richard Rivoir had a dream. They wanted to sell Ferrari’s. The Silicon Valley business they started in 1976 became the best-known Ferrari dealership in the world.
This blog tells the story of Ferrari of Los Gatos and corresponds with a book that is a work in progress. If you have a Ferrari of Los Gatos memory, please share it here.
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Below you’ll find the first post to start the Ferrari of Los Gatos story.
Cars were in Brian Burnett’s blood before he was born. His father, Rex Burnett, worked for Trend, Inc. and drew cars for Hot Rod, Motor Trend, Auto, and Cycle magazines in the 1940s and 1950s. Brian’s dad would drive slowly by parked cars, pointing out roof slopes, shapes of fenders and grilles and teaching him […]
Every time the North America Ferrari dealers and their guests arrived in Italy, Ferrari treated them to a lifestyle experienced by the rich and famous. The trips were an over–the–top experience in appreciation for increased sales in North America. On the second trip to Italy, the dealers were treated to one of the best hotels […]
In 1980, North America Ferrari sales were lackluster compared to other parts of the world. In fact, many Ferrari executives did not believe a profitable American market existed. They believed the myth that Americans could not understand the true value of a Ferrari, and therefore, wouldn’t buy one. Suddenly, in 1981-82, North American dealers began […]