The FLG Story

The Rise & Fall of an Iconic Car Dealership

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Category Archives: Your Pictures & Stories

Posted on Sunday, January 21, 2018

Reader Stories & Pictures

Below are stories and pictures from our readers. If you have a story or photo from Ferrari of Los Gatos, or another classic car story or photo, please visit our Share Your Story page to submit it.

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Reader Stories & Pictures

by Team FLG

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Below are stories and pictures from our readers. If you have a story or photo from Ferrari of Los Gatos, or another classic car story or photo, please visit our Share Your Story page to submit it.

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I Still Have the Ferrari of Los Gatos Business Card

by Team FLG

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My school bus would drive past the dealership every day. One day back in the late 70’s, I convinced my dad to take me there to check out the showroom. At the time, there was an A/C Cobra 427 in blue for the astronomically high price of $75 grand. Probably worth $5 mil in today’s […]

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A Special Iso Grifo from Ferrari of Los Gatos

by Team FLG

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My Friend Jeff purchased an Iso Grifo from Ferrari of Los Gatos back in the 80’s. The salesman told him it was a show car and he took the comment with a grain of salt. “Ya, sure it is.” Well, it turns out the salesman was correct. Iso Grifo #336 was the first series 2 […]

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A Visit to Ferrari of Los Gatos

And an unexpected offer.

by Jim Ciardella

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I just ran across the FLGstory.com site when I read your comment on velocetoday.com. It triggered a memory. In the summer of ’77 or ’78, I drove from Southern California to Los Gatos in my ’64 VW bus. I’d moved from Palo Alto to La Jolla a year earlier and came up north to visit […]

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About the Author


Jim Ciardella PortraitJim Ciardella is a storyteller, Ferrari owner & club member, and native Californian.  Born and raised in Palo Alto, he grew up in the heart of Silicon Valley and witnessed the dot.com boom and the changes it created. And he heard incredible stories, some of which he believes deserve to be told.

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The FLG Story
The Rise and Fall of an Iconic Car Dealership The Ferrari of Los Gatos Story Logo

About Ferrari of Los Gatos


Ferrari of Los Gatos painted on glass window of original dealershipBrian Burnett and Richard Rivoir shared a dream that changed their lives, helped create the North American market for Ferrari, and put Los Gatos, California on the map. The Silicon Valley business they started in 1976 became the best-known Ferrari dealership in the world.

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©2022 Jim Ciardella. Portions ©2022 The Counseling Consultant, Used by Permission. This website is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by Ferrari N.V., or any of its subsidiaries or its affiliates. All product and company names mentioned on this website are the registered trademarks of their original owners. The mention or use of any trade name or trademark in this website is for identification, reference and educational purposes only and does not imply any association with the trademark holder of their product brand.