The FLG Story

The Rise & Fall of an Iconic Car Dealership

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Category Archives: Your Pictures & Stories

Posted on Sunday, January 21, 2018

Reader Stories & Pictures

Below are stories and pictures from our readers. If you have a story or photo from Ferrari of Los Gatos, or another classic car story or photo, please visit our Share Your Story page to submit it.

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Our First Ferrari

by Team FLG

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I grew up in California, and with that came the requisite love of cars that most boys out there develop. The weather and the lifestyle led to pretty good car spotting on the roads, and having a Dad who loved cars also helped. In 1984 I was 10 years old and completely hooked on Ferrari’s. […]

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Hey, “PLEASE NO TOUCHA MY BODY”

by Jim Ciardella

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I found you on Ferrarichat.com. This blog is great! I’m mildly obsessed with Ferrari of Los Gatos. I actually reproduced their “PLEASE NO TOUCHA MY BODY” window stickers. My Dad bought at least one car, maybe more, through Brian at Ferrari of Los Gatos. I also have a Ferrari of Los Gatos license plate frame […]

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He Purchased 11 Cars from Ferrari of Los Gatos

by Jim Ciardella

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What an interesting project about a very interesting place. I bought my first car from Ferrari of Los Gatos in 1984 and was still doing business there when it closed. I was a Porsche guy when I came to Ferrari of Los Gatos. I loved cars, and over the years I bought eleven of them […]

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About the Author


Jim Ciardella PortraitJim Ciardella is a storyteller, Ferrari owner & club member, and native Californian.  Born and raised in Palo Alto, he grew up in the heart of Silicon Valley and witnessed the dot.com boom and the changes it created. And he heard incredible stories, some of which he believes deserve to be told.

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The FLG Story
The Rise and Fall of an Iconic Car Dealership The Ferrari of Los Gatos Story Logo

About Ferrari of Los Gatos


Ferrari of Los Gatos painted on glass window of original dealershipBrian Burnett and Richard Rivoir shared a dream that changed their lives, helped create the North American market for Ferrari, and put Los Gatos, California on the map. The Silicon Valley business they started in 1976 became the best-known Ferrari dealership in the world.

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©2022 Jim Ciardella. Portions ©2022 The Counseling Consultant, Used by Permission. This website is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by Ferrari N.V., or any of its subsidiaries or its affiliates. All product and company names mentioned on this website are the registered trademarks of their original owners. The mention or use of any trade name or trademark in this website is for identification, reference and educational purposes only and does not imply any association with the trademark holder of their product brand.