Brian Burnett has been referred to as a rebel. From the time he started ringing doorbells on weekends if he noticed a classic car in the garage, Brian was making deals.
When he succeeded in buying one of those cars, he’d sell it on Monday, or trade it on Tuesday, in the library parking lot next to Los Gatos High School.
Fourteen years later, about a half-block away from that library, he would use what he learned to differentiate Ferrari of Los Gatos and become the number one dealer in North America, and perhaps, the entire world.
His journey travels through the world of Ferrari only a few people have ever seen or experienced. On the way, he made friends, created enemies, made millions of dollars, and lost everything in the blink of an eye.
This blog highlights some of the history of Ferrari of Los Gatos, recalls other interesting Ferrari stories, and corresponds with a book titled THE DEALER—How One California Dealership Fueled the Rise of Ferrari Cars in America.
Order your copy of The Dealer at jimciardella.com.
If you have a Ferrari of Los Gatos memory, please share it here.
If you’ve visited our site before, and want to skip to the most recent post, click Read Most Recent. Or, click Never Miss A Post and we’ll make it even easier. You’ll get each story delivered automatically to your email inbox.
If you have a Ferrari of Los Gatos memory, please share it here.
Below you’ll find the first post. Welcome to the Ferrari of Los Gatos story.