The FLG Story

The Rise & Fall of an Iconic Car Dealership

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About the Author

Jim Ciardella is a storyteller, Ferrari owner & club member, and native Californian. Born and raised in Palo Alto, he grew up in the heart of Silicon Valley and witnessed the dot.com boom and the changes it created. And he heard incredible stories, some of which he believes deserve to be told.

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The FLG Story
The Rise and Fall of an Iconic Car Dealership

About Ferrari of Los Gatos

Brian Burnett and Richard Rivoir shared a dream that changed their lives, helped create the North American market for Ferrari, and put Los Gatos, California on the map. The Silicon Valley business they started in 1976 became the best-known Ferrari dealership in the world.

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©2021 Jim Ciardella. Portions ©2021 The Counseling Consultant, Used by Permission. This website is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by Ferrari N.V., or any of its subsidiaries or its affiliates. All product and company names mentioned on this website are the registered trademarks of their original owners. The mention or use of any trade name or trademark in this website is for identification, reference and educational purposes only and does not imply any association with the trademark holder of their product brand.