The FLG Story

The Rise & Fall of an Iconic Car Dealership

The FLG Story

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Dubonnet’s Ferrari S/N 0393 GT: A Very Special Gran Turismo

by Jim Ciardella

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Today’s post is a reprint of an article written by Alan Boe that appeared in VelcoeToday.com, the online magazine for Italian and French classic car enthusiasts.                                                            […]

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The Ed Hugus Ferraris Part 1: 1955-1960

by Jim Ciardella

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The history of racing is populated with rich young men from well-bred families who have the time and money to indulge in sports car racing. The list is endless and yet interesting; they are the fortunate ones of whom most of us can only dream to be and never become. A book about Ed Hugus, […]

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The Ed Hugus Ferraris Part 2: 1961-1965

by Jim Ciardella

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Last weeks story of Ed Hugus arriving on the sports car racing scene in the 1950’s continues. This post shares his Lemans driving adventures, meeting Enzo, and driving the first rear-engine Ferraris. The book Cobra Pilote: The Ed Hugus Story, by Robert D. Walker, is a fine effort, but concentrates on the Cobra interlude. Being […]

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About the Author


Jim Ciardella PortraitJim Ciardella is a storyteller, Ferrari owner & club member, and native Californian.  Born and raised in Palo Alto, he grew up in the heart of Silicon Valley and witnessed the dot.com boom and the changes it created. And he heard incredible stories, some of which he believes deserve to be told.

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The FLG Story
The Rise and Fall of an Iconic Car Dealership The Ferrari of Los Gatos Story Logo

About Ferrari of Los Gatos


Ferrari of Los Gatos painted on glass window of original dealershipBrian Burnett and Richard Rivoir shared a dream that changed their lives, helped create the North American market for Ferrari, and put Los Gatos, California on the map. The Silicon Valley business they started in 1976 became the best-known Ferrari dealership in the world.

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©2022 Jim Ciardella. Portions ©2022 The Counseling Consultant, Used by Permission. This website is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by Ferrari N.V., or any of its subsidiaries or its affiliates. All product and company names mentioned on this website are the registered trademarks of their original owners. The mention or use of any trade name or trademark in this website is for identification, reference and educational purposes only and does not imply any association with the trademark holder of their product brand.