The FLG Story

The Rise & Fall of an Iconic Car Dealership

The FLG Story

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The Great Walkout Almost Killed the Company

by Jim Ciardella

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Enzo Ferrari had a strong personality and a peculiar way of dealing with people when they didn’t see eye-to-eye with him. It went something like, “If you don’t like it here or the way I’m doing things, you’re free to do it your way, but somewhere else.” Enzo used this tactic with Ferruccio Lamborghini, and […]

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If You Can Find A Better Car, Buy It

by Jim Ciardella

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The automotive world lost a legend last week. If you ever drove a Ford Mustang or used a Minivan to take your family on vacation, you owe that to him. If you owned stock in Chrysler in the 1980s, he saved you from losing your money. Lee Iacocca, the son of Italian immigrants from San […]

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The Unbelievable Story of the Oldest Ferrari

by Jim Ciardella

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The oldest Ferrari with an undisputed pedigree in existence today is Serial Number 002C. The second Ferrari 159 model built in 1947, it was rebuilt in 1948 as a Ferrari 166 Spyder Corsa and is currently the oldest remaining Ferrari. Story by Pete Vack, VeloceToday.com Photos by Alan Boe unless otherwise noted The 1947 Ferrari […]

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About the Author


Jim Ciardella PortraitJim Ciardella is a storyteller, Ferrari owner & club member, and native Californian.  Born and raised in Palo Alto, he grew up in the heart of Silicon Valley and witnessed the dot.com boom and the changes it created. And he heard incredible stories, some of which he believes deserve to be told.

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The FLG Story
The Rise and Fall of an Iconic Car Dealership The Ferrari of Los Gatos Story Logo

About Ferrari of Los Gatos


Ferrari of Los Gatos painted on glass window of original dealershipBrian Burnett and Richard Rivoir shared a dream that changed their lives, helped create the North American market for Ferrari, and put Los Gatos, California on the map. The Silicon Valley business they started in 1976 became the best-known Ferrari dealership in the world.

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©2022 Jim Ciardella. Portions ©2022 The Counseling Consultant, Used by Permission. This website is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by Ferrari N.V., or any of its subsidiaries or its affiliates. All product and company names mentioned on this website are the registered trademarks of their original owners. The mention or use of any trade name or trademark in this website is for identification, reference and educational purposes only and does not imply any association with the trademark holder of their product brand.